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My name is Cel Quintero

CEO of Hell & Rock, a radio show that encompasses MX-ROCK and other ventures in the rock and metal scene.

As an On Air Personality from 7-8 am Eastern at Rock Rage Radio, based in Florida, USA, I support independent and signed Rock & Metal bands, showcasing the latest releases from both international and Latin Metal bands worldwide.


I specialize in promoting music and providing customized promotion campaigns to help artists attract more fans, gigs, and exposure.

At Curtain Call Records, I work as the Director of Rock Radio Promotion for the label, where I create and execute campaigns to promote the label’s bands on radio stations across North, Central, and South America.

I joined Curtain Call Records in 2018, residing in Mexico City, I has been at the forefront of expanding Curtain Call Records

At MX-ROCK, I’m the CEO and Founder, supporting Mexican bands since 2017 with media coverage for concerts, festivals, photography, and more.

Additionally, during my festival coverage, I also took photographs for Ruido Blanco FM at the Vive Latino 2023 festival.

From 2017 to 2019, I had a radio program on Circo Volador Radio, but it was unfortunately postponed due to the pandemic.

With years of experience in radio promotions, on-air and festival coverage, as well as A&R, I’m also working in the press management area at Beristain Entertainment.

Beristain Entertainment has 15 years of experience in the music industry and specializes in booking and promotions with rock and metal bands.

I also manage groups of specialized press in rock and metal.

I offer personalized consulting services to help musicians take their careers to the next level, from music promotion to marketing strategy.

Additionally, I create and execute marketing campaigns for bands on various platforms.

Furthermore, I’m involved in organizing events to give more exposure to your musical project.

Let’s connect and see how we can work together to elevate your music career!

Hell and rock

Meet The Team:



CEO & Founder on HellNRock & MX-ROCK Director of Radio Promotions at Curtain Call Records On Air Personality on Rock Rage Radio Press Manager at Beristain Entertainment Show Manager at Alter Ego Entertainment


Originally from Mexico City, Astrid holds a degree in Accounting Administration. Collaborator and photographer for rock and Metal media, among which are: MX-ROCK

Héctor Soto

Student of Entertainment Business Management at Anahuac University
Vocalist and Guitarist in EVERSUM
Content Manager at MX-ROCK & HellNRock
Staff at Beristain Entertainment


Originally from Sweden, TD is the drummer for a Swedish rock band that has its sights set on conquering the Latin American market, with vast experience in rock and metal bands.